In some cases, your advertisements may optimise in as quickly as 72 hours, though typically it can usually take more time and we can assure you that as long as a campaign remains unedited, it will optimise to our performance standards within your first month or $750 spent (whichever comes first).
In short, if the cost-per-lead seems high at first, our system does require time for the price to decrease. Our clients who have the lowest cost-per-leads are clients with ads and pixel systems which have not been touched throughout their entire membership. You can see in the document I’ll attach an example.
You can read further about this in our optimization document: