What do the advertisements look like?

When your campaign starts, our in-house marketing team will be constantly monitoring your ad at least once every 72 hours and swapping out images/text as needed. Please review the image below to see an example of what your initial ads would look like in different markets.

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Your ad is composed of two important, eye-catching details:

Lets talk about both of these:

We have an internal research & development budget set aside each month to test ads and how they perform in each market. For example, in recent months at the time of writing this, we've invested a few thousand dollars in the Vancouver market to run ads and see which types of homes get the most attention.

We've found that across all markets, homes with high-contrast garages, deep blue skies, and bright green grass get the highest percentage chances of being clicked.

What does this mean for you? We have an in-house library of homes we are allowed to advertise with that can help you maintain a low cost-per-lead with high lead quality. We prioritize using proven images in your campaign and will often rotate them, without notice, so that your campaign performance is maintained throughout your time working with us.

Typically, we have three types of offers

These types of ads work because it can be used as a filtering mechanism at higher price points and also targets the general buyer as most buyers want to find homes below market value.

We've found in more higher-price point markets such as Victoria, BC -- the "Just Listed" approach works well as these markets have mature buyers who understand the importance of properties with low DOM

We've found in more affordable markets like Calgary, AB -- the "Hottest Listings Below $(Median Home Price) works well as most buyers are first-time and typically are uneducated about home values and will be eager to click on what they understand.

In conclusion, it really doesn't matter what ad they click on -- the intent behind why they're clicking it is what you will want to discover when starting the phone call. Have a look at the FAQ below if you have any further questions.

This is a sales question, so I'll give you a sales answer. Redirect the conversation back to you being in control. An example script for this would be:

"Got it NAME, we're actually running a few ads right now so do you mind sharing what that home looked like? I may actually have a few more better options available if I can understand your needs better... What specifically were you looking for?"

This script would put you back in control by asking questions and cleverly gather important information about what criteria they're looking for in a home, and then you can use our ART framework to continue the conversation.