How the Qualifunnel Works
When a lead completes all their information on the Facebook Ad, their information will be automatically sent to your CRM.
Afterwards, they will be redirected to your 'Qualifunnel' website. In some cases, they may not complete this step. It's common they may answer a few questions and then leave the page. If this does happen, you will not get any more additional information.
Our recent internal study with over 12,000 leads generated across Canada found that we averaged a 35% conversion rate on the Qualifunnel. This means you should expect 1 in 3 leads to complete the Qualifunnel.
Less than 35% Conversion?
If your conversion rate is less than 35%, this is usually because you are in a competitive market such as Toronto, Vancouver, Miami Beach, or any market that has either a very high price point and/or a saturated agent count/market shifts.
if your campaign is less than one month old, it is recommended to patiently wait for your "Pixel" to optimize as our new agents will recognize overtime three things
Lead costs go down
Quality goes up
More people complete the Qualifunnel.
Are Qualifunnel leads higher quality?
Yes, in the sense that these leads are statistically proven to have a higher intent. Now, depending on what they enter on the Qualifunnel, specifically on timeline and their pre-approval amount, they can sometimes be some of the highest quality leads you can find online.
That being said, you should call every lead. Just because a lead did not go through the Qualifunnel does not mean they are not a high-quality lead. It's also important to be mindful of the reality of prospecting in all areas of residential real estate sale and understand how contact rates work.
While Qualifunnel leads may have more intent, it's important to Contact Every Lead and not ignore non-qualifunnel leads. Please review the 'Connection Rate Training Document' inside of the Sales Process Bottlenecks course here.
I would bring your attention to the section labeled 'Contact Everyone'
Frequently Asked Questions
Can I only receive qualifunnel leads?
Can I only receive qualifunnel leads?
If you review the section above labelled 'Are qualifunnel leads higher quality', you'll note that we strongly do not recommend this as you will disqualify many leads who are actually high quality and just need to be connected with.
If you have any questions about receiving qualifunnel leads, please contact our support team.