Thank you for reaching out — I completely understand why you’d want clarity around these charges, and I’m happy to explain.
The charges you’re seeing are CRM platform usage fees, not additional service fees or unexpected add-ons. These are software usage costs associated with maintaining your CRM sub-account (contacts, automations, phone/SMS/email infrastructure, and system resources).
Your initial program investment covers strategy, setup, training, ad management, support, and CRM integration. However, the CRM itself operates as a live software platform, and like most CRMs used by real estate professionals, it has ongoing usage-based costs.
This is similar to how tools like:
MLS access
Showing software
Transaction management systems
Dialers and texting platforms
are handled across the industry — the service provider sets everything up and supports it, but the software usage itself is billed separately based on actual activity.
In the agreement you signed, this is addressed directly:
The agreement confirms that CRM access is included, but CRM fees are the client’s responsibility
It also authorizes billing for CRM-related charges and sub-account usage once the system is live and in use
Because your CRM has been active and processing data, the system automatically applies these usage charges.
CRM platforms are not static tools — they actively:
Store and process leads
Send emails, texts, and calls
Run automations and follow-ups
Maintain compliance and deliverability
Those functions incur real, variable costs, which is why no serious CRM in real estate is truly “unlimited” or fully bundled in the long term. This setup ensures you’re only paying for actual usage, not inflated flat fees.